Lalit Golf and Spa Resort Goa

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The Lalit Golf and Spa Resort Goa is an all suite resort nestled on 85 acres along the pristine Goan coastline.

Laundry operations at Lalit Golf and Resort Goa handled by dedicated staff and Electrolux Professional laundry equipment.

The resort, cradled by the majestic Sahyadari range along the confluence of the Talpone River, offers breathtaking views of the Arabian Sea. With a kilometer-long exclusive beachfront, it is truly one of the most exquisite beach resorts in Goa. The resort offers 255 suites, including 10 luxurious villas, a nine-hole links golf course, a holistic spa, and six unique fine dining restaurants. It’s the perfect destination for relaxation and rejuvenation.

The partnership between The Lalit Golf and Spa Resort Goa and Electrolux Professional is a special one. This is a successful and long-standing laundry installation for Electrolux that continues to stand the test of time.

The Electrolux equipped in-house laundry handles guests’ laundry, hotel linen, staff uniforms, and spa towels. The Electrolux Professional 190 lb. washer processes more the 2,645 lbs. of laundry per day.

Electrolux Professional 190 lb. Washer
Electrolux Professional 190 lb. Washer processes over 2,645 lbs. of laundry a day at Lalit Golf and Spa Resort Goa.

Laundry service is considered the most important amongst five-star service offerings, as it meets the demand of discerning customers for better, quick and hygienic laundry. The 55 lb. Electrolux washer is one of the best, and it has been trouble-free since 2003. Two years ago we ramped up our operations with a 190 lb. Electrolux washer extractor, and we continue to have smooth laundry operations,” states Vijay R. Singh, Executive Housekeeper.

Electrolux washers and dryers are equipped with unique features designed to save time, money, water, and energy — while producing the very best results.

The resort is equipped with Electrolux washers and dryers, form finisher, and flatwork ironer for a complete Electrolux laundry Lalit-Golf-and-Spa-Resort-Goa_04solution.

New Electrolux film on impact of technology on fashion

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Electrolux AEG unit’s new film focuses on the clothes that people put into their machines rather than the machines themselves… take a peek at this 40 min documentary on the impact of technology on the fashion world.

Melissa Rudy, Adweek, writes: “The documentary explores how popular clothing companies — Adidas, Patagonia and Studio XO, to name a few—are utilizing cutting-edge technologies to create a new generation of apparel. Among the innovations are clothing made from eco-friendly materials and the growing trend of wearable technology. More futuristic possibilities are also explored, including Biocouture, a research company that is exploring the potential for growing clothing from living organisms.”  To read her full article, visit http://www.adweek.com/news/advertising-branding/new-electrolux-film-looks-impact-technology-fashion-160644

Electrolux to acquire GE Appliances for $3.3 billion

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Keith-McLoughlin-President-CEO-of-AB-Electrolux-356x356Electrolux announced it has entered into an agreement to acquire the appliances business of General Electric (“GE Appliances”), one of the premier manufacturers of kitchen and laundry products in the United States, for a cash consideration of USD 3.3 billion. The acquisition enhances Electrolux’s position as a global player in home appliances, offering an unparalleled opportunity to invest in innovation and growth, which will benefit consumers, retailers, employees and shareholders.

“This is an historic moment and important strategic move for the Electrolux Group, which takes our company to a new level in terms of global reach and market coverage. GE’s premium, high-quality appliances complement our own iconic brands and will enhance our presence in North America,” said Keith McLoughlin, President and CEO of Electrolux. “The acquisition, which is our largest ever, strengthens our commitment to the appliance business and also provides Electrolux with the scale and opportunity to accelerate our investments in innovation and global growth.”

Jeff Immelt, Chairman and CEO of GE, said, “Electrolux is the right global business for our customers, consumers and employees. GE Appliances’ people, valuable home appliances brand, products, distribution, and service capabilities make it a perfect fit with Electrolux and its goal of accelerating growth in the U.S.”

Description of GE Appliances

GE Appliances is headquartered in Louisville, Kentucky, and generates more than 90% of its revenue in North America. GE Appliances’ product portfolio includes refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. Its revenue split by major product category is approximately 35% cooking, 25% refrigeration, 20% laundry, 10% dishwashers and 10% home comfort (A/C). The company operates its own distribution and logistics network and has nine well-invested manufacturing facilities with 12,000 employees. The acquisition includes a 48.4% shareholding in the Mexican appliance company Mabe. For nearly 30 years, GE Appliances has had a joint venture with Mabe in Mexico where Mabe develops and manufactures portions of GE Appliances’ product offering.

In 2013, GE Appliances had sales of USD 5.7 billion (SEK 37 billion) and an EBITDA of USD 390 million (SEK 2.5 billion) including share of income from Mabe.

Transaction rationale and synergies

The acquisition of GE Appliances is an important step for Electrolux towards realizing the Group’s vision: to be the best appliance company in the world as measured by customers, employees and shareholders.

The scale and efficiencies from combining the businesses create a solid financial foundation from which to drive growth in the increasingly global and competitive appliance industry. The Electrolux Group will further strengthen its capacity to invest in innovation and growth.

The fit between Electrolux and GE Appliances creates a strong platform for growth in the North American appliance market and enables the combined business to better serve North American consumers. GE Appliances has a strong offering to consumers complementing Electrolux’s current brands in the United States. Electrolux has secured the right to the GE Appliances brands through a long term license agreement with GE. GE Appliances’ nationwide distribution and logistics network also provides an opportunity to offer an even wider range of products to a broader consumer base.

“GE Appliances is a well-run operation with strong capabilities in key areas such as R&D, engineering, supply chain and customer service, and we look forward to joining forces with their team of talented and competent people,” Keith McLoughlin said.

The transaction is expected to generate annual cost synergies of approximately USD 300 million. One-off implementation costs and capital expenditures are estimated to USD 300 million and USD 50‑70 million respectively. The largest parts of the synergies are expected in sourcing, operations, logistics and brands.

Proforma financials

The proforma combined 2013 sales figure for Electrolux and GE Appliances is USD 22.5 billion (SEK 147 billion) and EBITDA is USD 1.5 billion (SEK 9.7 billion). Electrolux and GE Appliances together have 73,000 employees.

Kløvningsten brings the community’s nursing home laundries under one roof.

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Klovningsten_01At Kløvningsten, both institutional textiles and private clothes are well taken care of. Run by the Sarpsborg community, Kløvningsten receives laundry from five long-term care homes, four residence homes and approximately 70 elderly living at home. Kløvningsten is able to process the laundry quickly and effectively thanks to the installation of six barrier washers and six dryers from Electrolux Professional Laundry Systems.

The idea came a few years ago. They started to plan a new large laundry installation as an alternative to each of the smaller care laundries in the community.

Jan-Erik Einarsen, Service explains why they chose Electrolux Professional:

We wanted to work with a supplier with a high level of knowledge who could deliver the solutions and products we needed. Local service and fast delivery of spare parts was also very important. That’s why we chose Electrolux Professional.

Just last year, Kløvningsten opened its doors to a new building and new machines. Today, with the same budget, they are able to wash and finish over 11,000 lbs more laundry per year!

Today, Kløvningsten employs 12 people sharing 6.5 positions within the company. The employees take pride in their jobs and do their utmost to supply top service and results. On average, 3,153 lbs. are washed daily, with the capacity to do much more as necessary.

The installation of the Electrolux Professional barrier washers divides the clean laundry from the soiled side by a plexiglass wall. This solution improves communication between the two sides making it more efficient for the staff.  Electrolux Professional barrier washers also stop the spread of infection and cross-contamination and provide superior risk management.

The Electrolux LKlovningsten_02aundry solutions installed:

  • 2 x WPB 4700H Pullman machines
  • 2 x WSB 4250H Barrier washers
  • 1 x WSB4500H Barrier washer
  • 1 x WB 4180H Pocket barrier
  • 1 x W4240H Washer
  • 3 x T4550 Dryers
  • 3 x T41200 Dryers (tilting)

Electrolux first commercial laundry manufacturer endorsed by HACCP International

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Electrolux Professional is the first commercial laundry manufacturer endorsed by HACCP International

Cross-contamination and related food borne illness are currently one of the major issues in the food processing industry, both for consumers’ health and, due to food recalls, also for the industry’s profitability. The main priority is therefore bacteria control and uncompromising hygiene practices.

Following careful analysis of laundry operations worldwide, Electrolux Professional developed Line 5000 laundry solutions that help to meet HACCP’s strict criteria. Electrolux Professional is the first and currently only HACCP International certified laundry manufacturer. Electrolux’s full line including front load washers, barrier washers, ironers and fitting solutions have been awarded the accreditation.

“The Certification Electrolux Professional has been awarded is usually reserved for food service equipment, so this is a milestone development for the manufacturer. It re-affirms thW5180H_righte crucial role laundry equipment can have in contamination control, playing its part in preventing outbreaks and illness across the globe,” commented Richard Mallett, Managing Director of HACCP Europe.

“Following the experience we already have in the UK and Ireland, we plan now to extend the HACCP certification globally,” remarks Electrolux Professional’s Eugenio Filoni, Global Segment Manager for Special On-Premises Laundry.

King, Candy Crush Saga present Octopus in Electrolux Professional washer

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We are tickled to see that Candy Crush Saga’s Octopus appreciates the great results, ultra-fast spin, and easy-to-use controls that Electrolux Professional washers are famous for! Take a peek at King / Candy Crush’s new video showing Octopus and his morning routine…

Click here to learn more about the powerful Electrolux brand and its innovative professional laundry products.

Laundrylux hires Jon Gershman for PLUS Business Development

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JonGershmanLaundrylux is pleased to announce that Jon Gershman has been hired for PLUS National Business Development. PLUS – the Professional Laundry Utility Service – by Pluslux, is the revolutionary program that creates cloud-based laundry solutions for the healthcare and hospitality industries, seasonal businesses, drycleaners, and other institutional laundry customers.  It is available currently for the on-premises market and will be introduced to the coin-op business in 2015. With PLUS, customers receive brand new Electrolux Professional laundry equipment with no capital expense, a lifetime parts & labor warranty, and industry-leading Smart Dosing System which eliminates over-consumption of water and laundry chemical resources. PLUS customers only pay for what they use, so it functions like other utilities such as water, gas, and electricity.

Jon’s main tasks are to drive growth through PLUS distributors nationwide, develop new National Accounts for PLUS in addition to prestigious PLUS National Accounts such as Hilton.

“Jon comes to us with a proven track record of building best-in-class brands as well as sales organizations,” shared Neal Milch, Laundrylux CEO and founder of Pluslux. “His entrepreneurial experience and innate sales professionalism make Jon the perfect fit for creating new strategic partnerships and driving the PLUS business to new heights.”

Cody Milch, Vice President for OPL and PLUS, notes, “We have already seen the impact with Jon on-board, and his base in Los Angeles allows us to cover a national geography effectively. We have already added two additional dedicated professionals to the PLUS inside sales team so that Jon, our Regional Business Development Managers, and myself can rapidly scale PLUS and our OPL opportunities.”

After graduating from the University of Arizona in 1998, earning a Bachelor’s degree and a spot on the water polo team, Jon began his sales career in commercial real estate, first for Insignia/ESG based in Connecticut, and then Cushman & Wakefield in New York City. While there, he also established the philanthropic Caring and Warmth Foundation, providing resources for Manhattan’s inner city public schools.

In 2002, Jon launched his first entrepreneurial endeavor – EATS.com. Serving as president, Jon helped grow EATS.com into a leading restaurant informational portal and social networking site for food enthusiasts. After being acquired by Delivery.com in 2009, Jon continued his career at the online ordering website as the vice president of sales until 2012, when he decided it was time for something new.

Staying on as a Delivery.com shareholder, Jon launched Lights In The Business, a consulting service providing high-level sales and marketing strategies for a wide range of businesses, from hospitality to consumer products. However, when he heard about PLUS, Jon couldn’t imagine a better career move.

“When I first learned about PLUS, I immediately realized that Neal Milch and I shared a philosophical vision on the future of the industry,” said Jon. “PLUS is a game-changer, offering amazing solutions and financial advantages for a wide array of businesses from hospitals to hair salons. I had to be a part of it and make a contribution. I’m excited about getting the word out and furthering its expansion.”

“I am honored to be a part of an innovative company that is expanding its product offering, merging modern technology with the needs of the customer,” shared Jon.

Jon currently lives in Los Angeles, California with his wife Andrea and his English Bulldog Carmine.

Laundrylux promotes Cody Milch to Vice President, OPL Sales and PLUS

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Cody Milch, Laundrylux VP of OPL and PLUSCody Milch joined Laundrylux last year as PLUS Product Manager and has made great strides in generating business and developing the PLUS service & technology.  He will now lead all OPL business throughout North America for Electrolux and Wascomat products as well as PLUS.

Cody will work closely with our seasoned OPL/PLUS team of Dan Goldman, Ernesto Rodriguez, and Mike Kelson and with our distributors to maximize OPL sales opportunities, and convert PLUS leads into signed contracts or sales. Cody will also capitalize on the many National Account opportunities which PLUS has created for us and our distributors.

Working with Electrolux Professional, Cody and his team will develop relationships with architects, consultants and others to specify our products into projects, leveraging our unique access with Electrolux Professional’s commercial kitchen division.

“Only Electrolux + Laundrylux have the capacity to provide a full suite of commercial & professional laundry and kitchen equipment to OPL customers in hospitality & healthcare,” states Cody Milch. “I look forward to growing and developing this process and creating opportunities and sales results for our distributors.”

“Laundrylux is a unique company with unparalleled products and distributor support services,” shares John Sabino, President of Laundrylux. “We will continue to make major investments to help improve the sales process and drive business to you.  Our goal as always, is to help grow your business.”

Electrolux Professional installed at Lefay Resort and Spa

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Electrolux Professional installed at Lefay ResortThe Lefay Resort and Spa Lago di Garda in Italy is situated in the spectacular Riviera dei Limoni, surrounded by rolling hills overlooking the shores of Lago di Garda. It belongs to the prestigious Small Luxury Hotels of the World, Healing Hotels of the World, Virtuoso and Kiwi Collection, and was the first 5-Star Superior Resort on Lake Garda.

The creation of the brand Lefay Resorts dates back to 2006, with the aim of building a collection of eco-resorts based on a modern interpretation of luxury, a strong commitment to environmental sustainability, and an innovative new concept of overall wellness. The Lefay Resorts Spa combines classic Chinese medicine with Western scientific research to provide a unique environment where mind and body are rejuvenated and balance is restored.

Why Lefay Resort and Spa chose Electrolux Professional

Lefay Resort and Spa Lago di Garda was designed and created with a focus on environment sustainability, renewable alternative energies, and cutting edge technology — and Electrolux Professional is a global leader in those areas.  The products fit right in line with the hotel’s vision of sustainability and 5-star service.

Electrolux Professional machines & solutions

  • (2) 145 lb. soft-mount washers – W4600H
  • (1) 60 lb. soft-mount washer – W4240H
  • (2) 135 lb. dryers with sliding doors – T41200SL

With the help of Electrolux Professional laundry equipment, Lefay Resort and Spa Lago di Garda provides the highest quality results to their clients, as well as the fastest productivity for the rooms, spa and restaurant departments.

A new spin on the laundry experience

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 As you leisurely indulge yourself in a microbrew and a Panini, made with goat cheese from Portland Creamery, you receive a text message announcing your laundry is done. Glancing around the retro-mod lounge you just might have to remind yourself, “Oh right, I’m in a Laundromat.” Obviously this is not your typical college-town Laundromat – this is Spin Laundry Lounge.

Morgan Gary, owner of Electrolux equipped Spin Laundry Lounge, serves up some hospitality.
Morgan Gary, owner of Electrolux equipped Spin Laundry Lounge, serves up some hospitality.

Located in Portland, Oregon’s Historic Mississippi District, Spin Laundry Lounge encompasses everything owner and founder, Morgan Gary, originally had in mind when it came to putting her, well, unique spin on the laundry business. “My goal was to redefine the Laundromat,” explained Morgan. “And a big part of that was creating a community space that functions as more than just a place to wash and dry your clothes.”

Warm and inviting

Get your homework done with a nice cup of coffee while doing your laundry - at Electrolux equipped Spin Laundry Lounge in Oregon.
Get your homework done with a nice cup of coffee while doing your laundry – at Electrolux equipped Spin Laundry Lounge in Oregon.

Stepping inside the 5,000 square foot space, you can feel the warmth of Spin’s open and bright café environment inviting locals to stay awhile; take in a Blazer’s game on the high definition projector or check emails, thanks to free wifi, whether you’re doing laundry or not.

Spin’s café / bar menu boasts a selection of coffee, tea, beer and wine, pastries, small bites, and fresh salads – all made with ingredients sourced from local farms and companies. “We’ve also partnered with a local company called Ground Kontrol Classic Arcade,” shared Morgan. “Ground Kontrol provides Spin with a few arcade games.” Right now Spin customers can enjoy a timeless game of Ms. PacMan on the mezzanine level.

While the circa 1951 warehouse building where Spin is housed offers up an unhurried atmosphere and tons of character, such as the 1-ton Shepard overhead crane, customers will find there’s nothing slow-moving and vintage about Spin’s ultra energy-efficient and water-saving Electrolux Professional laundry equipment.

“In the end, sustainability was always my main focus,” shared Morgan. “From the Electrolux Professional washers and dryers, to the eco-friendly products and cleaners, right down to the local and organic food and drink in the café – Spin is as green as can be.”

A focus on sustainability and making an impact

Doing laundry never felt so good! At Electrolux equipped Spin Laundry Lounge in Portland.
Doing laundry never felt so good! At Electrolux equipped Spin Laundry Lounge in Portland.

Morgan always knew she wanted to make a lasting, positive impact on the environment and her community. She had been working in management for a while when she decided to head to business school. “I had always dreamed of starting my own

company,” said Morgan, “and the laundry business seemed like a perfect fit because typically it’s an industry where lots of water, energy and chemicals are being used.”

In 2012, she graduated with an MBA in Sustainable Business, and, what’s more, a comprehensive business plan. “My final project was a 100-plus page business plan on how to make my efficient and inviting interpretation of a Laundromat a reality,” said Morgan. “I studied trends, visited stores in the area, and read every book I could find about Laundromats and the laundry industry.”

She also kept a running list, jotting down every idea that could make her Laundromat distinctive and sustainable. “From wine tastings, to donating clothing (that was clean and folded) to area shelters, to using compostable to-go containers, to installing energy-efficient lighting – my list kept right on growing,” joked Morgan. “That’s when it really hit me that the laundry industry could greatly benefit from a new way of thinking.”

The dream takes off…

With her redefined Laundromat model firmly in place, Morgan now focused on connecting with the right laundry distributor – one who felt as strongly as she did about sustainability. She found such a partner in Lisa White, owner of Absolute Laundry Systems.

5,000 sf Spin Laundry Lounge - in Portland, OR
5,000 sf Spin Laundry Lounge – in Portland, OR

“Lisa, her husband, Scott, and the entire team at Absolute Laundry Systems are incredibly knowledgeable about creating stores built on sustainable business practices,” explained Morgan. “Lisa helped me with everything – lease negotiations, design and layout of the mat, construction, training, even finding the ideal location.”

After a year of searching high and low for the right building and neighborhood for her brand new Laundromat, Morgan fell in love with the “amazing old warehouse building” that Spin now calls home. “It was perfect!” exclaimed Morgan. “In addition to the parking lot, the space offered up plenty of on-the-street parking – and was surrounded by like-minded green businesses.”

It was also close to busy downtown Portland, college campuses, and many older and newer efficient / LEED certified apartment buildings. The renovation from warehouse to Spin Laundry Lounge took approximately four and a half months. “From day one, Lisa and Scott were invested in my business; they cared and wanted me to succeed,” shared Morgan. “Even after our doors opened, their expertise and support continues to be invaluable. What I appreciate most about them is that they really listened to what I wanted my Laundromat to be.”

And the number one way to create a distinctive and sustainable laundry…

"Sustainability was always my main focus," states Morgan Gary, owner of Electrolux equipped Spin Laundry Lounge.
“Sustainability was always my main focus,” states Morgan Gary, owner of Electrolux equipped Spin Laundry Lounge.

Remember Morgan’s extensive laundry list of cool features and sustainable items? Well, topping her list was having “the most energy efficient laundry equipment in the world.”

“That would be the Electrolux Professional 450 G-force soft-mount washers,” said Morgan. “It has a unique feature called Automatic Water Savings (AWS) that automatically adds the correct amount of water to match the load size, which is incredible. The water saving is up to 30 percent!” 450 G-force extraction removes more water, which in turn saves time and energy in the dryer.

The speed of the cycles was also very important to Morgan – and her customers. “Most of our customers are shocked and excited to find out they can complete up to eight loads of laundry in one

washer and dryer in as little as 45 minutes.” Plus, Morgan is mighty pleased that she’s able to save on utility costs and pass on those savings to her customers.

Spin – A New Way to Laundry

Ever since opening its doors in March, the community response to Spin has been overwhelmingly positive. “Customers love the complimentary sanitizing rinse, and all of our Nellie’s All Natural Laundry products,” shared Morgan. “And that they can get all of their laundry finished – washed and dried – in only 45 minutes. They also enjoy the atmosphere and the fact that they can order a coffee (or beer!) while they wait.”

You control your business down to the last drop of water with Electrolux Professional Compass Pro - at Spin Laundry Lounge in Portland.
You control your business down to the last drop of water with Electrolux Professional Compass Pro – at Spin Laundry Lounge in Portland.

Perhaps one of the biggest satisfactions for Morgan is being involved in the daily operations of her store. “I wanted to change people’s perception that ‘laundry day’ had to be this monumental time-consuming chore,” said Morgan. “Looking around at my customer’s faces, I can honestly say that I’ve absolutely changed their laundry experience for the better. And that feels great. Mission accomplished.”

“Electrolux professional equipment helped turn my vision into a reality. Our customers are able to save time and money, reduce their carbon footprint, and enjoy every minute of the redefined Laundromat experience.”