With five competing laundries in the Tacoma, Washington area, Susie Boyd knew exactly how she was going to make her laundromat, Mr. Bubbles, stand apart from her competitors and win over clientele – by creating a sparkling clean laundry environment.
Susie’s ideal laundromat vision came to her quite effortlessly; she just kept on thinking – what kind of place would I want to would to do my laundry in?
“That was the easy part,” shared Susie, “I would want a good location with ample parking and the best equipment, of course. I also would want a laundromat to have a comfortable atmosphere, friendly customer service, and to be clean.”
Retooling instead of building from scratch
After looking at more than 20 stores, Susie chose the perfect one that held true to her vision of the right location with lots of parking. It also came at the right price. “I liked the idea of retooling an existing store since it would be less expensive than building something new,” explained Susie. “Most of the utility work was already in place, plus, it had a small but solid customer base so the ramp-up time would be shortened as well.”
Susie gave the store a complete overhaul – from replacing all the outdated equipment, to installing energy efficient lighting, to altering the layout of the 2,000-square-foot space to maximize every inch. “We needed to accommodate the larger Electrolux Professional laundry equipment and make better use of the space,” said Susie.
In addition to the super-fast and superior cleaning and drying power of Electrolux equipment, aisles were opened up, and a roomy folding area was created. The picnic-bench seating lends just the right touch, creating an appealing ambiance while giving customers plenty of room to sit and read, or take advantage of the free Wi-fi.
Now, just how clean is clean for this former owner of a commercial janitorial company and self-proclaimed “clean freak?”
“Well, I’ve installed hand sanitizers throughout the store,” chuckled Susie. “And I guess you could say our motto is ‘Always Be Cleaning’. I’ve personally trained our attendants to keep the entire store spotless at all times, ensuring a fresh, clean space for our customers.”
The perfect marriage – a mix of industry expertise and, well, marriage
As a first-time store owner, Susie knew she needed a laundry expert to help her re-tool and re-launch her store. She also knew exactly who to turn to – the 22-year veteran in the self-service laundry business who just happens to be her husband – Rich Boyd.
“Rich has designed, installed and sold some of the finest large coin laundries in Southern California and Arizona,” said Susie. “He also ran an office in Albuquerque primarily selling OPL washers and dryers to the hospitality industry, so even if Rich wasn’t my husband, I’d be breaking down doors to work with him. His working knowledge about choosing the right equipment mix alone is proving invaluable to the success of Mr. Bubbles.”
And how was it for Rich working with his wife on the creation of Mr. Bubbles?
“We make a great team,” said Rich. “Susie’s heard me talk endlessly about the laundry business for years and has seen many of the new stores that I had a hand in building. Actually, her commercial janitorial company was responsible for many of the new-store clean-ups. Susie has an excellent understanding of this business and was clear about what she wanted in her laundromat.”
It comes as no surprise that the only laundry equipment choice for Susie and Rich was the Electrolux professional brand. “I could not be an Electrolux and Wascomat distributor, much less recommend these products to my wife of all people, if I didn’t believe they were absolutely the best washers and dryers in the business,” said Rich matter-of-factly.
Susie couldn’t agree more. “We didn’t even discuss it, we didn’t have to,” added Susie. “Electrolux Professional laundry equipment has a proven record in durability and offers the largest energy savings. Choosing Electrolux equipment was by far the easiest decision we had to make.” Electrolux washers are the most innovative on the market with Automatic Water Savings (AWS) for lowest water consumption and Compass control for easy programming.
For dryer selection, the couple went with high-performance Electrolux Stack Dryers. “The Electrolux dryers have a larger capacity than competitive models,” shared Susie. “They use less energy and dry faster. The reversing cylinders also reduce energy consumption, and protect against wrinkling and tangling.”
The Electrolux dryers also come with a unique innovation called EcoPower, which can save you up to 15% on gas. This unique technology determines when garments are dry and then automatically lowers the dryer temperature. With EcoPower, there’s less wear-and-tear on garments and no over-drying. Electrolux Professional stack dryers also have the best lint filter in the industry. “Our attendant pulls the filter forward and gently swipes his or her fingers across the lint filter,” said Rich. “That’s it. It’s amazing that something so small can be such a huge time saver.”
Another easy equipment decision for Susie was installing a card system that works with all payment types. “Some of our competitors have card-only equipment, which isn’t a convenient option for every customer,” said Susie. “Mr. Bubbles has a loyalty card just like the competition, but we also accept credit and debit cards, and, of course, coins.”
Susie knew her husband wasn’t the only family member she could depend on to make Mr. Bubbles a success – she knew she could count on her son, Wesley, as well.
“Actually, he was the main reason I wanted to get into the laundry business in the first place,” shared Susie. “Wesley is 17 and has a brain disorder. As a parent of a special needs child, I regularly found myself thinking about his future.”
Susie wanted Wesley to be financially secure, but more than that she wanted him to enjoy his work. “Don’t we all want that?” posed Susie. “Wesley has a loving spirit and an outgoing personality. I felt that this business would be a wonderful fit for him.”
Wesley helps Susie empty lint filters, refill the snack-vending machines and, his all-time favorite task – sort out the bills from the change machine. He also takes great pleasure in talking to his customers. “I’m so happy he’s learning so much and having a good time doing it,” said Susie, smiling. “We go to the store every Sunday. It’s become our family tradition.”
After Wesley completes his schooling in the next few years, he’ll begin working full-time at Mr. Bubbles. One day, he will be its owner.
“I feel so blessed to be his mom,” shared Susie. “I learn from him every day. Wesley keeps me grounded and focused and has given me courage to take on any challenge, like opening a laundry.”
Leaving her competitors in the dust
Since renovating and reopening its doors in February 2013, Mr. Bubbles has experienced astonishing growth. “We just past 500% of what it was doing before we took it over!” exclaimed Susie. “And I can still recall the excitement of Grand Opening day.”
“We ran a month-long special discount on our washers, which proved to be a big hit,” said Susie. “The store was bustling thanks to Google Ads, a social-media push, and good old fashioned word-of-mouth. We also mailed out 2,000 preloaded loyalty cards to people who lived in neighboring apartment buildings.”
However, the most gratifying experience for Susie was donating preloaded loyalty cards to a local church to distribute to those in need. “The biggest benefit in giving back is that is makes my heart feel good,” shared Susie.
Today, the response from the community continues to be overwhelmingly positive. So much so that Mr. Bubbles recently received the 2014 Best of Tacoma Award in the Laundromat category.
Each year, the Tacoma Award Program identifies local companies that enhance the positive image of small business through service to their customers and community. These exceptional companies help make the Tacoma area a great place to live, work, and play.
“With five laundries within a mile of each other, being selected for this award was an incredible honor for us,” shared Susie.
Susie is beyond pleased that her cleaning obsession, as well as the superior Electrolux Professional laundry equipment and friendly service, are being so well received. “I think we’re on to something here, she shared. “ I am so looking forward to what comes next.”
High-level design and innovation contribute to six award wins across three appliance categories
CHARLOTTE, N.C., PRNewswire – Today Reviewed.com announced the recipients of its 2014 Best of Year Awards, of which Electrolux won six awards across three major appliance categories including Cooking, Dish, and Laundry. As the only appliance brand that services both professional and consumer needs, Electrolux continues to be recognized by Reviewed.com for providing consumers with professional-grade technologies and results. Electrolux is a preferred brand among the world’s most demanding chefs – and its professional appliances are featured in Michelin-starred restaurants across the globe. The brand also sets the global standard for laundry and its professional laundry appliances are trusted by some of the world’s finest hotels and healthcare institutions.
“We are honored to be recognized by the Reviewed.com Best of Year Awards,” said John Weinstock, Senior Vice President Marketing for Electrolux Major Appliances North America. “Electrolux is proud to provide consumers with consistently high quality appliances that provide new and better capabilities for achieving great tasting food and a perfect clean at home.”
Reviewed.com tests hundreds of products each year in order to provide consumers with a comprehensive list of standout products and an unbiased, detailed technical analysis of features, performance, ease of use, and design. The Electrolux award recipients of the Reviewed.com 2014 Best of Year Awards include:
Best Electric Cooktop
Electrolux 30″ Electric Cooktop (EI30EC45KS)
A Reviewed.com Editor’s Choice Winner, the Electrolux 30″ Electric Cooktop is set to help consumers achieve great taste in their own home by combining what Reviewed.com described as a “sleek appearance with some truly staggering performance.” The Cooktop is built with user-friendly features including the Flex-2-Fit® Elements, which adjust up to three sizes so the element actually changes to fit the cookware, and the Glide-2-Set® Control Panel, which adjusts temperature with the touch of a button so dishes cook perfectly.
Electrolux Stainless Steel Dishwasher (EI24ID50QS)
Honored by Reviewed.com this past June with an Editors’ Choice Award, and noted as “the closest any machine has come to dishwasher perfection,” the Electrolux Stainless Steel Dishwasher provides a professional level clean that handles the toughest clean-ups with a wash and dry cycle that is finished in only 30 minutes. The Stainless Steel Dishwasher also features SatelliteSpray™ Arm technology, an innovative rotating wash zone that provides 400% more water coverage than traditional dishwashers and reaches virtually every spot in the dishwasher for a truly thorough clean.
Best Washer/Dryer Pair
Electrolux Front Load Washer Featuring Perfect Steam™ (EWFLS70JIW)
Electrolux Electric Front Load Dryer Featuring Perfect Steam™ (EWMED70JIW)
The Electrolux Front Load Washer and the Electrolux Electric Front Load Dryer Featuring Perfect Steam™ boast the fastest combined wash and dry time out there: just 29 minutes from start to clean. The pair leverages Perfect Steam™ technology in the washer to gently and thoroughly remove stains while Perfect Steam™ in the dryer releases wrinkles to keep clothes looking their best. The pair also features the Perfect Balance™ system with state-of-the-art technology that keeps even oversized loads balanced for an incredibly quiet cycle. Additionally, both appliances previously received an Editors’ Choice Award from Reviewed.com earlier this year.
Best Dryer and Best High-End Dryer
Electrolux Electric Front Load Dryer Featuring Perfect Steam™ (EWMED70JIW)
Previously honored by Reviewed.com with a perfect score and Editors’ Choice Award – and recognized as one of the “most effective and highly customizable dryers” ever tested by Reviewed.com – the Electrolux Electric Front Load Dryer not only executes the fastest dry time in just 14 minutes, but also dries the most laundry in one load with 8.0 cu. ft. capacity. The dryer also features Perfect Steam™ technology which offers fast wrinkle release to keep laundry fresh and ready to wear.
Best Mid-Range Dryer
Electrolux Electric Front Load Dryer (EIED50LIW)
The Electrolux Electric Front Load Dryer performed better than 100% of the dryers Reviewed.com tested in this price range and was a previous Editors’ Choice pick. The dryer features Electrolux Gentle Dry technology, an innovative temperature control system designed to take the best care of your fabric, and also offers the ability to dry more in one load with an 8.0 cu. ft. capacity.
To learn more about the Electrolux Group and its full range of innovative home appliances, rooted in a deep European design heritage and breakthrough technology, please visit www.electroluxappliances.com.
Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, Frigidaire, AEG, Zanussi and Electrolux Grand Cuisine, the Group sells more than 50 million products to customers in more than 150 markets every year. In 2013, Electrolux had sales of $16.7 billion ($5.3 billion in North America) and 61,000 employees. For more information, go to http://newsroom.electrolux.com/us/.
 Based on manufacturer specifications among common 27″ platforms.
 Based on manufacturer specifications among common 27″ platforms.
Ontario Laundry Systems, long-time distributor of Electrolux Professional and Wascomat commercial laundry equipment, is happy to report record-breaking sales and attendees at their Annual Open House and Product Show this past October.
“Our efforts and hard work were rewarded by the exceptional efforts of Team Laundrylux,” shared Ian Gibson, Director, Ontario Laundry Systems. “They helped take our show over the top — it was our best show ever! I don’t believe that any distributor of any brand in the laundry industry ever received the support we received from the exceptional professionals at Laundrylux.”
This was a very special show indeed. In addition to tremendous sales on Electrolux, Wascomat, and Crossover equipment, Ontario Laundry Systems held seminars and service schools, and served delicious food. To celebrate 50 years in business, Ian Gibson also had a prize wheel which generated a lot of excitement.
“We wish Ian and the entire Ontario Laundry Systems team another 50 years of success!” shares John Olsen, Laundrylux VP Vended Products. “We thank everyone at Ontario Laundry Systems, and family and friends that helped out, for making the show such a huge success.”
Thanks also to the Laundrylux team in attendance for all their hardwork and support: John Sabino – President, John Olsen – VP Vended Products, Robert Chateau – Regional Business Development Manager, Dawn Nagle – VP of Creative / Marketing Director, Angel Vasquez – Regional Business Development Manager, and Michael Martino – Director of Financial Services LFS.
The Lalit Golf and Spa Resort Goa is an all suite resort nestled on 85 acres along the pristine Goan coastline.
The resort, cradled by the majestic Sahyadari range along the confluence of the Talpone River, offers breathtaking views of the Arabian Sea. With a kilometer-long exclusive beachfront, it is truly one of the most exquisite beach resorts in Goa. The resort offers 255 suites, including 10 luxurious villas, a nine-hole links golf course, a holistic spa, and six unique fine dining restaurants. It’s the perfect destination for relaxation and rejuvenation.
The partnership between The 5-star Lalit Golf and Spa Resort Goa and Electrolux Professional is a special one. This is a successful and long-standing laundry installation for Electrolux that continues to stand the test of time.
The Electrolux equipped in-house laundry handles guests’ laundry, hotel linen, staff uniforms, and spa towels. The Electrolux Professional 190 lb. washer processes more the 2,645 lbs. of laundry per day.
“Laundry service is considered the most important amongst five-star service offerings, as it meets the demand of discerning customers for better, quick and hygienic laundry. The 55 lb. Electrolux washer is one of the best, and it has been trouble-free since 2003. Two years ago we ramped up our operations with a 190 lb. Electrolux washer extractor, and we continue to have smooth laundry operations,” states Vijay R. Singh, Executive Housekeeper.
The resort is equipped with Electrolux washers and dryers, form finisher, and flatwork ironer for a complete Electrolux laundry solution.
Electrolux AEG unit’s new film focuses on the clothes that people put into their machines rather than the machines themselves… take a peek at this 40 min documentary on the impact of technology on the fashion world.
Melissa Rudy, Adweek, writes: “The documentary explores how popular clothing companies — Adidas, Patagonia and Studio XO, to name a few—are utilizing cutting-edge technologies to create a new generation of apparel. Among the innovations are clothing made from eco-friendly materials and the growing trend of wearable technology. More futuristic possibilities are also explored, including Biocouture, a research company that is exploring the potential for growing clothing from living organisms.” To read her full article, visit http://www.adweek.com/news/advertising-branding/new-electrolux-film-looks-impact-technology-fashion-160644
Electrolux announced it has entered into an agreement to acquire the appliances business of General Electric (“GE Appliances”), one of the premier manufacturers of kitchen and laundry products in the United States, for a cash consideration of USD 3.3 billion. The acquisition enhances Electrolux’s position as a global player in home appliances, offering an unparalleled opportunity to invest in innovation and growth, which will benefit consumers, retailers, employees and shareholders.
“This is an historic moment and important strategic move for the Electrolux Group, which takes our company to a new level in terms of global reach and market coverage. GE’s premium, high-quality appliances complement our own iconic brands and will enhance our presence in North America,” said Keith McLoughlin, President and CEO of Electrolux. “The acquisition, which is our largest ever, strengthens our commitment to the appliance business and also provides Electrolux with the scale and opportunity to accelerate our investments in innovation and global growth.”
Jeff Immelt, Chairman and CEO of GE, said, “Electrolux is the right global business for our customers, consumers and employees. GE Appliances’ people, valuable home appliances brand, products, distribution, and service capabilities make it a perfect fit with Electrolux and its goal of accelerating growth in the U.S.”
Description of GE Appliances
GE Appliances is headquartered in Louisville, Kentucky, and generates more than 90% of its revenue in North America. GE Appliances’ product portfolio includes refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. Its revenue split by major product category is approximately 35% cooking, 25% refrigeration, 20% laundry, 10% dishwashers and 10% home comfort (A/C). The company operates its own distribution and logistics network and has nine well-invested manufacturing facilities with 12,000 employees. The acquisition includes a 48.4% shareholding in the Mexican appliance company Mabe. For nearly 30 years, GE Appliances has had a joint venture with Mabe in Mexico where Mabe develops and manufactures portions of GE Appliances’ product offering.
In 2013, GE Appliances had sales of USD 5.7 billion (SEK 37 billion) and an EBITDA of USD 390 million (SEK 2.5 billion) including share of income from Mabe.
Transaction rationale and synergies
The acquisition of GE Appliances is an important step for Electrolux towards realizing the Group’s vision: to be the best appliance company in the world as measured by customers, employees and shareholders.
The scale and efficiencies from combining the businesses create a solid financial foundation from which to drive growth in the increasingly global and competitive appliance industry. The Electrolux Group will further strengthen its capacity to invest in innovation and growth.
The fit between Electrolux and GE Appliances creates a strong platform for growth in the North American appliance market and enables the combined business to better serve North American consumers. GE Appliances has a strong offering to consumers complementing Electrolux’s current brands in the United States. Electrolux has secured the right to the GE Appliances brands through a long term license agreement with GE. GE Appliances’ nationwide distribution and logistics network also provides an opportunity to offer an even wider range of products to a broader consumer base.
“GE Appliances is a well-run operation with strong capabilities in key areas such as R&D, engineering, supply chain and customer service, and we look forward to joining forces with their team of talented and competent people,” Keith McLoughlin said.
The transaction is expected to generate annual cost synergies of approximately USD 300 million. One-off implementation costs and capital expenditures are estimated to USD 300 million and USD 50‑70 million respectively. The largest parts of the synergies are expected in sourcing, operations, logistics and brands.
The proforma combined 2013 sales figure for Electrolux and GE Appliances is USD 22.5 billion (SEK 147 billion) and EBITDA is USD 1.5 billion (SEK 9.7 billion). Electrolux and GE Appliances together have 73,000 employees.
At Kløvningsten, both institutional textiles and private clothes are well taken care of. Run by the Sarpsborg community, Kløvningsten receives laundry from five long-term care homes, four residence homes and approximately 70 elderly living at home. Kløvningsten is able to process the laundry quickly and effectively thanks to the installation of six barrier washers and six dryers from Electrolux Professional Laundry Systems.
The idea came a few years ago. They started to plan a new large laundry installation as an alternative to each of the smaller care laundries in the community.
Jan-Erik Einarsen, Service explains why they chose Electrolux Professional:
“We wanted to work with a supplier with a high level of knowledge who could deliver the solutions and products we needed. Local service and fast delivery of spare parts was also very important. That’s why we chose Electrolux Professional.”
Just last year, Kløvningsten opened its doors to a new building and new machines. Today, with the same budget, they are able to wash and finish over 11,000 lbs more laundry per year!
Today, Kløvningsten employs 12 people sharing 6.5 positions within the company. The employees take pride in their jobs and do their utmost to supply top service and results. On average, 3,153 lbs. are washed daily, with the capacity to do much more as necessary.
The installation of the Electrolux Professional barrier washers divides the clean laundry from the soiled side by a plexiglass wall. This solution improves communication between the two sides making it more efficient for the staff. Electrolux Professional barrier washers also stop the spread of infection and cross-contamination and provide superior risk management.
- 2 x WPB 4700H Pullman machines
- 2 x WSB 4250H Barrier washers
- 1 x WSB4500H Barrier washer
- 1 x WB 4180H Pocket barrier
- 1 x W4240H Washer
- 3 x T4550 Dryers
- 3 x T41200 Dryers (tilting)
Cross-contamination and related food borne illness are currently one of the major issues in the food processing industry, both for consumers’ health and, due to food recalls, also for the industry’s profitability. The main priority is therefore bacteria control and uncompromising hygiene practices.
Following careful analysis of laundry operations worldwide, Electrolux Professional developed Line 5000 laundry solutions that help to meet HACCP’s strict criteria. Electrolux Professional is the first and currently only HACCP International certified laundry manufacturer. Electrolux’s full line including front load washers, barrier washers, ironers and fitting solutions have been awarded the accreditation.
“The Certification Electrolux Professional has been awarded is usually reserved for food service equipment, so this is a milestone development for the manufacturer. It re-affirms the crucial role laundry equipment can have in contamination control, playing its part in preventing outbreaks and illness across the globe,” commented Richard Mallett, Managing Director of HACCP Europe.
“Following the experience we already have in the UK and Ireland, we plan now to extend the HACCP certification globally,” remarks Electrolux Professional’s Eugenio Filoni, Global Segment Manager for Special On-Premises Laundry.
Video Posted on Updated on
We are tickled to see that Candy Crush Saga’s Octopus appreciates the great results, ultra-fast spin, and easy-to-use controls that Electrolux Professional washers are famous for! Take a peek at King / Candy Crush’s new video showing Octopus and his morning routine…
Click here to learn more about the powerful Electrolux brand and its innovative professional laundry products.
Laundrylux is pleased to announce that Jon Gershman has been hired for PLUS National Business Development. PLUS – the Professional Laundry Utility Service – by Pluslux, is the revolutionary program that creates cloud-based laundry solutions for the healthcare and hospitality industries, seasonal businesses, drycleaners, and other institutional laundry customers. It is available currently for the on-premises market and will be introduced to the coin-op business in 2015. With PLUS, customers receive brand new Electrolux Professional laundry equipment with no capital expense, a lifetime parts & labor warranty, and industry-leading Smart Dosing System which eliminates over-consumption of water and laundry chemical resources. PLUS customers only pay for what they use, so it functions like other utilities such as water, gas, and electricity.
Jon’s main tasks are to drive growth through PLUS distributors nationwide, develop new National Accounts for PLUS in addition to prestigious PLUS National Accounts such as Hilton.
“Jon comes to us with a proven track record of building best-in-class brands as well as sales organizations,” shared Neal Milch, Laundrylux CEO and founder of Pluslux. “His entrepreneurial experience and innate sales professionalism make Jon the perfect fit for creating new strategic partnerships and driving the PLUS business to new heights.”
Cody Milch, Vice President for OPL and PLUS, notes, “We have already seen the impact with Jon on-board, and his base in Los Angeles allows us to cover a national geography effectively. We have already added two additional dedicated professionals to the PLUS inside sales team so that Jon, our Regional Business Development Managers, and myself can rapidly scale PLUS and our OPL opportunities.”
After graduating from the University of Arizona in 1998, earning a Bachelor’s degree and a spot on the water polo team, Jon began his sales career in commercial real estate, first for Insignia/ESG based in Connecticut, and then Cushman & Wakefield in New York City. While there, he also established the philanthropic Caring and Warmth Foundation, providing resources for Manhattan’s inner city public schools.
In 2002, Jon launched his first entrepreneurial endeavor – EATS.com. Serving as president, Jon helped grow EATS.com into a leading restaurant informational portal and social networking site for food enthusiasts. After being acquired by Delivery.com in 2009, Jon continued his career at the online ordering website as the vice president of sales until 2012, when he decided it was time for something new.
Staying on as a Delivery.com shareholder, Jon launched Lights In The Business, a consulting service providing high-level sales and marketing strategies for a wide range of businesses, from hospitality to consumer products. However, when he heard about PLUS, Jon couldn’t imagine a better career move.
“When I first learned about PLUS, I immediately realized that Neal Milch and I shared a philosophical vision on the future of the industry,” said Jon. “PLUS is a game-changer, offering amazing solutions and financial advantages for a wide array of businesses from hospitals to hair salons. I had to be a part of it and make a contribution. I’m excited about getting the word out and furthering its expansion.”
“I am honored to be a part of an innovative company that is expanding its product offering, merging modern technology with the needs of the customer,” shared Jon.
Jon currently lives in Los Angeles, California with his wife Andrea and his English Bulldog Carmine.