King, Candy Crush Saga present Octopus in Electrolux Professional washer

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We are tickled to see that Candy Crush Saga’s Octopus appreciates the great results, ultra-fast spin, and easy-to-use controls that Electrolux Professional washers are famous for! Take a peek at King / Candy Crush’s new video showing Octopus and his morning routine…

Click here to learn more about the powerful Electrolux brand and its innovative professional laundry products.

Laundrylux hires Jon Gershman for PLUS Business Development

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JonGershmanLaundrylux is pleased to announce that Jon Gershman has been hired for PLUS National Business Development. PLUS – the Professional Laundry Utility Service – by Pluslux, is the revolutionary program that creates cloud-based laundry solutions for the healthcare and hospitality industries, seasonal businesses, drycleaners, and other institutional laundry customers.  It is available currently for the on-premises market and will be introduced to the coin-op business in 2015. With PLUS, customers receive brand new Electrolux Professional laundry equipment with no capital expense, a lifetime parts & labor warranty, and industry-leading Smart Dosing System which eliminates over-consumption of water and laundry chemical resources. PLUS customers only pay for what they use, so it functions like other utilities such as water, gas, and electricity.

Jon’s main tasks are to drive growth through PLUS distributors nationwide, develop new National Accounts for PLUS in addition to prestigious PLUS National Accounts such as Hilton.

“Jon comes to us with a proven track record of building best-in-class brands as well as sales organizations,” shared Neal Milch, Laundrylux CEO and founder of Pluslux. “His entrepreneurial experience and innate sales professionalism make Jon the perfect fit for creating new strategic partnerships and driving the PLUS business to new heights.”

Cody Milch, Vice President for OPL and PLUS, notes, “We have already seen the impact with Jon on-board, and his base in Los Angeles allows us to cover a national geography effectively. We have already added two additional dedicated professionals to the PLUS inside sales team so that Jon, our Regional Business Development Managers, and myself can rapidly scale PLUS and our OPL opportunities.”

After graduating from the University of Arizona in 1998, earning a Bachelor’s degree and a spot on the water polo team, Jon began his sales career in commercial real estate, first for Insignia/ESG based in Connecticut, and then Cushman & Wakefield in New York City. While there, he also established the philanthropic Caring and Warmth Foundation, providing resources for Manhattan’s inner city public schools.

In 2002, Jon launched his first entrepreneurial endeavor – EATS.com. Serving as president, Jon helped grow EATS.com into a leading restaurant informational portal and social networking site for food enthusiasts. After being acquired by Delivery.com in 2009, Jon continued his career at the online ordering website as the vice president of sales until 2012, when he decided it was time for something new.

Staying on as a Delivery.com shareholder, Jon launched Lights In The Business, a consulting service providing high-level sales and marketing strategies for a wide range of businesses, from hospitality to consumer products. However, when he heard about PLUS, Jon couldn’t imagine a better career move.

“When I first learned about PLUS, I immediately realized that Neal Milch and I shared a philosophical vision on the future of the industry,” said Jon. “PLUS is a game-changer, offering amazing solutions and financial advantages for a wide array of businesses from hospitals to hair salons. I had to be a part of it and make a contribution. I’m excited about getting the word out and furthering its expansion.”

“I am honored to be a part of an innovative company that is expanding its product offering, merging modern technology with the needs of the customer,” shared Jon.

Jon currently lives in Los Angeles, California with his wife Andrea and his English Bulldog Carmine.

Laundrylux promotes Cody Milch to Vice President, OPL Sales and PLUS

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Cody Milch, Laundrylux VP of OPL and PLUSCody Milch joined Laundrylux last year as PLUS Product Manager and has made great strides in generating business and developing the PLUS service & technology.  He will now lead all OPL business throughout North America for Electrolux and Wascomat products as well as PLUS.

Cody will work closely with our seasoned OPL/PLUS team of Dan Goldman, Ernesto Rodriguez, and Mike Kelson and with our distributors to maximize OPL sales opportunities, and convert PLUS leads into signed contracts or sales. Cody will also capitalize on the many National Account opportunities which PLUS has created for us and our distributors.

Working with Electrolux Professional, Cody and his team will develop relationships with architects, consultants and others to specify our products into projects, leveraging our unique access with Electrolux Professional’s commercial kitchen division.

“Only Electrolux + Laundrylux have the capacity to provide a full suite of commercial & professional laundry and kitchen equipment to OPL customers in hospitality & healthcare,” states Cody Milch. “I look forward to growing and developing this process and creating opportunities and sales results for our distributors.”

“Laundrylux is a unique company with unparalleled products and distributor support services,” shares John Sabino, President of Laundrylux. “We will continue to make major investments to help improve the sales process and drive business to you.  Our goal as always, is to help grow your business.”

Electrolux Professional installed at Lefay Resort and Spa

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Electrolux Professional installed at Lefay ResortThe Lefay Resort and Spa Lago di Garda in Italy is situated in the spectacular Riviera dei Limoni, surrounded by rolling hills overlooking the shores of Lago di Garda. It belongs to the prestigious Small Luxury Hotels of the World, Healing Hotels of the World, Virtuoso and Kiwi Collection, and was the first 5-Star Superior Resort on Lake Garda.

The creation of the brand Lefay Resorts dates back to 2006, with the aim of building a collection of eco-resorts based on a modern interpretation of luxury, a strong commitment to environmental sustainability, and an innovative new concept of overall wellness. The Lefay Resorts Spa combines classic Chinese medicine with Western scientific research to provide a unique environment where mind and body are rejuvenated and balance is restored.

Why Lefay Resort and Spa chose Electrolux Professional

Lefay Resort and Spa Lago di Garda was designed and created with a focus on environment sustainability, renewable alternative energies, and cutting edge technology — and Electrolux Professional is a global leader in those areas.  The products fit right in line with the hotel’s vision of sustainability and 5-star service.

Electrolux Professional machines & solutions

  • (2) 145 lb. soft-mount washers – W4600H
  • (1) 60 lb. soft-mount washer – W4240H
  • (2) 135 lb. dryers with sliding doors – T41200SL

With the help of Electrolux Professional laundry equipment, Lefay Resort and Spa Lago di Garda provides the highest quality results to their clients, as well as the fastest productivity for the rooms, spa and restaurant departments.

A new spin on the laundry experience

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 As you leisurely indulge yourself in a microbrew and a Panini, made with goat cheese from Portland Creamery, you receive a text message announcing your laundry is done. Glancing around the retro-mod lounge you just might have to remind yourself, “Oh right, I’m in a Laundromat.” Obviously this is not your typical college-town Laundromat – this is Spin Laundry Lounge.

Morgan Gary, owner of Electrolux equipped Spin Laundry Lounge, serves up some hospitality.
Morgan Gary, owner of Electrolux equipped Spin Laundry Lounge, serves up some hospitality.

Located in Portland, Oregon’s Historic Mississippi District, Spin Laundry Lounge encompasses everything owner and founder, Morgan Gary, originally had in mind when it came to putting her, well, unique spin on the laundry business. “My goal was to redefine the Laundromat,” explained Morgan. “And a big part of that was creating a community space that functions as more than just a place to wash and dry your clothes.”

Warm and inviting

Get your homework done with a nice cup of coffee while doing your laundry - at Electrolux equipped Spin Laundry Lounge in Oregon.
Get your homework done with a nice cup of coffee while doing your laundry – at Electrolux equipped Spin Laundry Lounge in Oregon.

Stepping inside the 5,000 square foot space, you can feel the warmth of Spin’s open and bright café environment inviting locals to stay awhile; take in a Blazer’s game on the high definition projector or check emails, thanks to free wifi, whether you’re doing laundry or not.

Spin’s café / bar menu boasts a selection of coffee, tea, beer and wine, pastries, small bites, and fresh salads – all made with ingredients sourced from local farms and companies. “We’ve also partnered with a local company called Ground Kontrol Classic Arcade,” shared Morgan. “Ground Kontrol provides Spin with a few arcade games.” Right now Spin customers can enjoy a timeless game of Ms. PacMan on the mezzanine level.

While the circa 1951 warehouse building where Spin is housed offers up an unhurried atmosphere and tons of character, such as the 1-ton Shepard overhead crane, customers will find there’s nothing slow-moving and vintage about Spin’s ultra energy-efficient and water-saving Electrolux Professional laundry equipment.

“In the end, sustainability was always my main focus,” shared Morgan. “From the Electrolux Professional washers and dryers, to the eco-friendly products and cleaners, right down to the local and organic food and drink in the café – Spin is as green as can be.”

A focus on sustainability and making an impact

Doing laundry never felt so good! At Electrolux equipped Spin Laundry Lounge in Portland.
Doing laundry never felt so good! At Electrolux equipped Spin Laundry Lounge in Portland.

Morgan always knew she wanted to make a lasting, positive impact on the environment and her community. She had been working in management for a while when she decided to head to business school. “I had always dreamed of starting my own

company,” said Morgan, “and the laundry business seemed like a perfect fit because typically it’s an industry where lots of water, energy and chemicals are being used.”

In 2012, she graduated with an MBA in Sustainable Business, and, what’s more, a comprehensive business plan. “My final project was a 100-plus page business plan on how to make my efficient and inviting interpretation of a Laundromat a reality,” said Morgan. “I studied trends, visited stores in the area, and read every book I could find about Laundromats and the laundry industry.”

She also kept a running list, jotting down every idea that could make her Laundromat distinctive and sustainable. “From wine tastings, to donating clothing (that was clean and folded) to area shelters, to using compostable to-go containers, to installing energy-efficient lighting – my list kept right on growing,” joked Morgan. “That’s when it really hit me that the laundry industry could greatly benefit from a new way of thinking.”

The dream takes off…

With her redefined Laundromat model firmly in place, Morgan now focused on connecting with the right laundry distributor – one who felt as strongly as she did about sustainability. She found such a partner in Lisa White, owner of Absolute Laundry Systems.

5,000 sf Spin Laundry Lounge - in Portland, OR
5,000 sf Spin Laundry Lounge – in Portland, OR

“Lisa, her husband, Scott, and the entire team at Absolute Laundry Systems are incredibly knowledgeable about creating stores built on sustainable business practices,” explained Morgan. “Lisa helped me with everything – lease negotiations, design and layout of the mat, construction, training, even finding the ideal location.”

After a year of searching high and low for the right building and neighborhood for her brand new Laundromat, Morgan fell in love with the “amazing old warehouse building” that Spin now calls home. “It was perfect!” exclaimed Morgan. “In addition to the parking lot, the space offered up plenty of on-the-street parking – and was surrounded by like-minded green businesses.”

It was also close to busy downtown Portland, college campuses, and many older and newer efficient / LEED certified apartment buildings. The renovation from warehouse to Spin Laundry Lounge took approximately four and a half months. “From day one, Lisa and Scott were invested in my business; they cared and wanted me to succeed,” shared Morgan. “Even after our doors opened, their expertise and support continues to be invaluable. What I appreciate most about them is that they really listened to what I wanted my Laundromat to be.”

And the number one way to create a distinctive and sustainable laundry…

"Sustainability was always my main focus," states Morgan Gary, owner of Electrolux equipped Spin Laundry Lounge.
“Sustainability was always my main focus,” states Morgan Gary, owner of Electrolux equipped Spin Laundry Lounge.

Remember Morgan’s extensive laundry list of cool features and sustainable items? Well, topping her list was having “the most energy efficient laundry equipment in the world.”

“That would be the Electrolux Professional 450 G-force soft-mount washers,” said Morgan. “It has a unique feature called Automatic Water Savings (AWS) that automatically adds the correct amount of water to match the load size, which is incredible. The water saving is up to 30 percent!” 450 G-force extraction removes more water, which in turn saves time and energy in the dryer.

The speed of the cycles was also very important to Morgan – and her customers. “Most of our customers are shocked and excited to find out they can complete up to eight loads of laundry in one

washer and dryer in as little as 45 minutes.” Plus, Morgan is mighty pleased that she’s able to save on utility costs and pass on those savings to her customers.

Spin – A New Way to Laundry

Ever since opening its doors in March, the community response to Spin has been overwhelmingly positive. “Customers love the complimentary sanitizing rinse, and all of our Nellie’s All Natural Laundry products,” shared Morgan. “And that they can get all of their laundry finished – washed and dried – in only 45 minutes. They also enjoy the atmosphere and the fact that they can order a coffee (or beer!) while they wait.”

You control your business down to the last drop of water with Electrolux Professional Compass Pro - at Spin Laundry Lounge in Portland.
You control your business down to the last drop of water with Electrolux Professional Compass Pro – at Spin Laundry Lounge in Portland.

Perhaps one of the biggest satisfactions for Morgan is being involved in the daily operations of her store. “I wanted to change people’s perception that ‘laundry day’ had to be this monumental time-consuming chore,” said Morgan. “Looking around at my customer’s faces, I can honestly say that I’ve absolutely changed their laundry experience for the better. And that feels great. Mission accomplished.”

“Electrolux professional equipment helped turn my vision into a reality. Our customers are able to save time and money, reduce their carbon footprint, and enjoy every minute of the redefined Laundromat experience.”

Electrolux Professional equipment provides competitive advantage

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“With the advantages Electrolux brings with energy and water savings, the equipment quickly pays for itself.”

Marty and Gary, owners of Lucy's Laundry
Marty and Gary, owners of Lucy’s Laundry


Gary Slizgi and his wife, Marty, discovered that drop-off laundry could be much more than just an additional income source. With the right plan, it could be a primary revenue generator. The couple built their second store – Lucy’s Fluff and Fold Laundromat & Drycleaning – located in Orange County, California, with that service as the focal point.

A key element to their business approach was Electrolux Professional Laundry equipment.  “Electrolux’s high-speed extract is important to me,” Slizgi said. “It reduces drying time and gives me a significant advantage.”

Savings also come courtesy of Electrolux Professional’s Compass control, which delivers excellent water conservancy and flexibility. This feature is not to be minimized, as Slizgi said, “we’re out in California and water is not cheap.” Electrolux washers also come standard with AWS (Automatic Water Savings). With every wash cycle, AWS determines the actual weight of the load and adds precisely the correct amount of water. This can save you up to 50% on water.

Electrolux dryers also come standard with EcoPower which senses when the load is dry and reduces the heat – saving you up to 15% on energy and with less wear and tear on clothing.  All this technology, and the operational savings it brings, made Electrolux the only choice for Mr. Slizgi.

Mr. Slizgi got his start in the vended laundry business in 2006, when he purchased a 2,000-square-foot store in Huntington Beach, California. Once he re-tooled the laundry in 2010, in just three years, the first Lucy’s fluff-and-fold business grew 25 fold (excuse the pun). 

LucysLaundryHmodelslrWith expansion now on his mind, Slizgi decided to build a second store focused on fluff and fold, while the vended laundry piece would be secondary.                                                                 

Site selection gave the 2,400-square-foot store an excellent opportunity to benefit both business elements. The new laundry sits on the edge of lower income neighborhoods, while close enough to draw drop-off traffic from nearby high-income sections. In addition, the area is growing as office buildings continue to sprout up.

Boasting an industrial look and the latest Electrolux Professional equipment with CCI payment system, customers find a full range of wash options all the way up to the 75-pound capacity H-Series soft-mount units.

“With the advantages Electrolux brings with energy and water savings, the equipment quickly pays for itself.” 

Electrolux Professional H model washers and 50x50 Electrolux stack dryers in Lucy's Laundry.
Electrolux Professional H model washers and 50×50 Electrolux stack dryers in Lucy’s Laundry.

Slizgi added that he was impressed by the service he received from his Electrolux Professional laundry distributor, Stanton, Calif.-based Sterling Equipment Sales Inc., who worked with him for over a year to ensure a flawless design and smooth startup.

With a proven business model, paired with the speed and efficiency of Electrolux Professional laundry equipment and a commitment to giving back to the community, Lucy’s successful second location has started out on the right foot and continues to grow.

Electrolux Professional Laundry and Food Service equipment installed in prestigious Mardan Palace

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mardan-mainMardan Palace Hotel Antalya is one of the most prestigious and luxurious resorts in the Mediterranean region.  It has more than 1,600 beds in addition to one main kitchen, two banquet kitchens, 16 restaurants, and 32 bars and cafes in the facility. For the highest quality results and superior performance, the hotel chose Electrolux Professional Laundry and Electrolux Professional Food Service equipment.  The Mardan Palace has a central laundry with the capacity to process 10 tons of laundry per day, as well as 19 thermaline cooking blocks, 12 ovens between Air-o-steam Combi ovens and Air-o-speed high speed ovens, 8 chillers, 150 Smart refrigerators and freezers and 60 dishwashers including a Flight Type dishwasher.

If that’s not enough, 7 made-to-measure Electrolux’s Molteni stoves were installed – which underlines the prestige and luxury of this dream location.

In 2009 when the hotel held its inauguration ceremony, VIP guests included Mariah Carey, Seal, Monica Belluci, Sharon Stone, Paris Hilton, Tom Jones, the president of Kazakhistan and Turkish ministers.

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Vergilius Hotel Spa chooses Electrolux Professional Laundry

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Vergilius_01The Vergilius Hotel Spa & Resort is a comfortable and elegant business hotel conveniently located between Vicenza and the Berici Hills in Italy. The hotel has a nearly 14,000 sq. ft. wellness center open to the public with jacuzzi, sauna, Turkish bath, massage services, and beauty and holistic treatments. The Vergilius chose an Electrolux Professional Laundry system which allows direct control of the wash cycles and monitors all the processes to ensure that guests have perfectly sanitized hand towels, bath towels, and bathrobes.

Electrolux Professional Laundry Unit

The hotel first opened its doors without a laundry,” explains Savino Vernò, director of Vergilius. “We chose to outsource at the time because it was part of a trend that was establishing itself in the hospitality industry. Four years ago I attended a seminar organized by Electrolux where I became convinced of the advantages of an internal laundry, considering the ever increasing importance that the spa had assumed in our business. There are various benefits: better quality of washing of hand and bath towels, greater flexibility in managing workloads, a more rational use of labor, and rapid return on investment both for the laundry…after the implementation of the laundry, the balance statements were precise down to the last cent and customer satisfaction produced further positive effects on the hotel’s end-of-year financial results.”

Old Course Hotel turns to Electrolux Professional Laundry innovations

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oldcoursebridgelrRight on the world-famous Dukes Golf Course and overlooking the incredible Scottish coastline, the five-star Old Course Hotel, Golf Resort & Spa offers some of the most luxurious accommodations in Scotland. The acclaimed hotel sits alongside the world-famous “Road Hole”– the 17th on the Old Course in St. Andrews.

Highly regarded among professionals and leisure golfers, the hotel is also well known for one of Europe’s most advanced concepts in total well-being, providing an unequaled spa experience. With hundreds of towels, robes, and sheets used by the on-site therapists each day, the spa’s laundry facilities must keep up with the demand and the workload to meet its required 24-hour turnaround.

The Old Course Hotel decided to take full control over its spa laundry to maintain the highest level of customer service while reducing operational costs. It recognized Electrolux Professional Laundry as the best solution provider for handing the entire scope of the project from initial stages of feasibility analysis to the final installation.

OldCourseHotelElectrolux Professional laundry solutions for the Old Course Hotel Spa
Soft-mount, high-spin Electrolux washers were matched with high-performance Electrolux dryers engineered to save water, energy, and increase productivity.  Electrolux washers have unique innovations such as AWS (Automatic Water Savings) which saves up to 30% on water. Other features include RMC (Residual Moisture Control) allowing for precise control of remaining moisture in the load and reversing cylStAndrewsclubhouseinders which reduce energy consumption and protect linens and towels from tangling and overdrying.  Electrolux professional washers and dryers are designed to shorten the process while producing the highest quality results.

Maintaining highest levels of service while reducing expenses
Spa Manager Andrea Molloy is pleased with the set-up. “Having the machines on site means we can run things really efficiently. We have much more control over the prioritization of the spa laundry, which means we can be sure of maintaining our high levels of customer service at all times. Being able to save on costs is also a major benefit and means we’re able to further invest in the business.”

Electrolux Professional shines in Sochi

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Electrolux Professional delivers winning equipment to 18 international hotels in Sochi.18-International-Hotels-sochi_01

To handle the influx of guests to Sochi, Electrolux Professional equipped 18 international hotels and a wide numbers of restaurants with the latest food and laundry technology; more than 7,000 machines – that’s 100 truckloads – worth over five million euros, have been supplied by Electrolux Professional to serve approximately 30,000 healthy, energizing meals and wash 20 tons of linen every day.

When the hotel contractors began to outline the project for the kitchen and laundry facilities, it was essential that they achieve best-in-class efficiency, the highest levels of innovation and streamlined operations; they wanted reliable, high performing solutions and peace of mind.

This is why the investors turned to Electrolux Professional and its unparalleled global presence, as well as its ability to offer knowledge and resources to manage this large project within multiple parameters from consultancy, pre-sales, sales, logistics, project management and customer care support. The exclusive facilities of the 18 international hotels were powered with the best-in-class and highest-performing food service and professional laundry solutions available, designed to ensure high productivity, energy savings, unparalleled hygiene and superior results.

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