Five Stars. It’s a term reserved for the finest of restaurants. It’s the rating synonymous with the most luxurious of hotels. It’s the phrase film critics unholster only for the “Citizen Kanes” of the silver screen world. No doubt five stars is the ultimate measure of quality…the best of the best.
That was the driving force for John Pinnock in developing his Baltimore-based Laundry City business.
“I wanted this to be a true five-star laundromat,” Pinnock said. And don’t try to sway him that the terms “five-star” and “laundromat” historically have not been paired together. Pinnock knows the traditional view of laundries as dark and dingy was a major hurdle, but he wasn’t backing down from his charge.
“My goal was to change the mentality… to make this a place people want to come to and stay,” he said.
Educated in laundry at an early age
One could say Pinnock’s vision for the laundry started at an early age, or at least he understood the need the business is based on. Attending a boarding school, it was incumbent upon students to look their best, and clean clothes obviously were a major part of that.
“It was always important to have clean clothes. It was ingrained in me at a young age,” he said.
While the seeds of the business may have been planted at a young age, they didn’t fully take root until a couple years ago…and germination is a process the certified arborist knows a little something about.
“I’ve always been fascinated with the laundry business,” he said, adding that what he found attractive is that it doesn’t come with the labor headaches most other ventures do.
“I’ve been in my own business for 30 years and the biggest challenge is always labor.”
In planning his top-of-the-industry store, Pinnock knew he had to have the laundry equipment to deliver five-star results, and that was a no-brainer.
Growing up in Jamaica, he was quite familiar with the Electrolux brand and its reputation for quality. Pinnock, however, performed his due diligence and had many in-depth conversations with current store owners about their experiences with Laundrylux and Electrolux. Machine quality and efficiency was a huge part of the equation. The other half was if the brand delivered on its service promise. Pinnock was happy to find out, it did.
“They have a culture of customer service that puts me at ease,” Pinnock said. But the Electrolux brand brings much more to the table.
“No other brand compares to Electrolux Professional,” shares Pinnock. “The innovation, quality, and reliability are incredible. In addition to the text messaging, Electrolux washers have a unique feature called Automatic Water Savings (AWS) that automatically adds the correct amount of water to match the load size. This saves me over 30 percent on water.”
The game changer
So what does Laundry City, the store billed as five-star facility, look like? Well for starters, it’s big…10,000 square feet big!
Within that celestial body of space is a 250-square-foot kids play area and of course, 300 Electrolux Professional washers and dryers. The laundry’s lounge features classy elements never seen in this industry, such as a coffered ceiling and crown molding.
And while plastic furniture may be fine for a one-star facility, “The World’s Cleanest Laundromat,” as it states on the building, boasts leather furniture inside its 400-square-foot adult lounge. Pinnock felt it was important to “take it up a notch” and create a sizable quiet, warm, inviting area for customers to gather and utilize Laundry City’s free wi-fi.
Add in large flat-screen televisions seemingly everywhere you look, and it’s clear Pinnock was fully invested in his effort to make this a premiere destination.
“I wanted to take the chore out of the laundry task,” he said.
Powered by technology
Laundry City also puts advanced technology to use to further meet customers’ needs. Electrolux Professional washers and dryers have unique features engineered to reduce water consumption and gas usage, while delivering the best wash and dry results in the shortest amount of time possible.
That customer experience is made even easier with Text Messaging technology. With this innovative Electrolux feature, customers can start their washer and are free to walk away to run errands or just relax. The washer will send them a text message when the cycle is nearing completion.
If you’re still not convinced that Laundry City’s commitment to customer servic, is close to five stars, think again. This store clinches a five-star rating with chauffeur service. That’s right, Laundry City offers shuttle service from 9 a.m. to 10 p.m. each day. And if it’s not enough that drivers will pickup and dropoff customers, they’ll even help them cart their laundry in and out of the store.
“It’s very well used,” Pinnock said, “we have three drivers and the shuttles are running virtually nonstop.”
It’s clear Pinnock takes great pride in not only providing his customers with exceptional laundry service – he also gives back to his community. The store partners with homeless advocates to provide free wash and dry services, while also underwriting neighborhood cleanup activities, and sponsoring youth sports teams.
With his commitment to the city of Baltimore, it’s only fitting that dignitaries such as the Mayor, Congressmen, and members of the business community were on hand, along with representatives from Laundrylux and Electrolux, for a five-star grand opening and ribbon cutting.
For Pinnock, it was gratifying that the community has backed his vision.
“I was happy to see a strong turnout from the community,” he said, adding that it was a reflection of the city’s support from the start of his investment in the neighborhood.
Il San Pietro di Positano, a member of the prestigious Relais and Chateaux, is much more than a posh hotel, it is the emblem of exclusivity. Relais and Chateaux, established in 1954, is an association of the world’s finest hoteliers, chefs and restaurateurs – and becoming a member is quite an achievement.
The transcendental Hotel San Pietro di Positano, overlooking the bay of Positano, is a unique blend of luxury, passion, and simplicity. From the main terrace you can gaze out to the coast as far as the Faraglioni of Capri – or enjoy the breathtaking, world famous view of Positano. A perfect balance of nature and architecture, the hotel seems hidden within the mountains of the Amalfi Coast, yet the terraces unexpectedly offer an unparalleled view of the sea.
Vito Cinque, Director and Owner of the San Pietro, believes in unequivocally providing his guests with the very best of everything. “We have two restaurants: the Michelin-Star awarded Zass (nickname for my Uncle Salvatore) and the Carlino on the beach front (in honor of my Uncle Carlino Cinque, the hotel founder). For the Zass kitchen we chose Electrolux Professional solutions, and for the Carlino we went for the most prestigious Electrolux brand, Molteni. Electrolux Professional has been our only supplier for both the kitchens and laundry,” says Vito Cinque.
The beautiful Molteni suite, chosen for superior performance as well as the possibility of customization, stands in the center of a spacious room: 2,8 x 1,3 m of power and a one-of-a-kind design. With brilliant stainless steel and chrome trim, the Molteni stove was designed and built with three different preparation areas: the left side for starters, the center for first courses, and the right side is dedicated to cold dishes, salads, and desserts. For the meat and fish dishes, the unmatched Molteni Rôtissoire was the preferred choice, in black enamel, stainless steel, and chrome.
The hotel recently chose Electrolux Professional Laundry solutions including washers, dryers, and ironers, for its internal laundry operations. Electrolux professional laundry equipment is designed for reliability, low water and energy usage, long-life, and low running costs. Electrolux is constantly working on reducing the environmental impact of its products and factories according to the strictest standards – while providing customers with best-in-class laundry solutions and innovations. Champions in efficiency and sustainability, Electrolux has been recognized by CDP as a Climate Performance Leader, Global Compact 100, Dow Jones Sustainability World Index, RobecoSAM Sustainability, and was named by Forbes as one of the World’s most reputable companies.
Mr. Cinque is extremely pleased with the Electrolux products, installation, results, reliability and support. “We work especially well with Electrolux.”
In the foothills of the Pyrenees Mountains resides the little French town of Perpignan. As a traveler to this quaint Ville,
founded around the 10th Century, it might surprise you to find, nestled amongst meandering lanes and stately old-world mansions, a store that’s thoroughly modern with a decidedly American twist. It’s a laundromat called Mr. Bubble’s Laverie.
Mr. Bubble’s Laverie is the brainchild of husband and wife team, Kurt and Kiki Drimmel. Kurt, a United States citizen, and Kiki, who originally hails from France, had previously called San Diego, California their home. Yet as they began discussing their semi-retirement options, and how best to enjoy a slower pace of life, Kiki and Kurt kept circling back to the same conclusion – returning to France to open a laundromat that offered American amenities.
“We’ve been returning to France every year, since 2004,” Kurt shared. “It’s hard not to fall in love with the people, food, and the beautiful places this country offers. It was our dream come true to make this move happen as soon as we did. And, we never looked back.”
Newly transplanted yet not new to the laundry business
The couple arrived in Perpignan, located in the South of France, in April 2014, and after five months their search for the ideal laundromat location was underway. While Kurt might have been newly transplanted, he wasn’t new to the laundry business. Back in the States, Kurt worked for one of the premier Electrolux professional brand distributors in Southern California – Mike Hurrell at Golden State Laundry Systems.
“Mike has an obvious passion for the business, said Kurt. “He taught me a lot about the coin laundry and on-premise market, and about the Electrolux brand of professional laundry equipment.”
Kurt spent several years with Mike at Golden State and then went on to work as an independent consultant for his own company, San Diego Coin Laundry & Equipment Sales, under the Golden State Laundry Systems umbrella. “I’ve been in this business for over a decade and must have visited every store in San Diego County many time over,” mused Kurt. “It was the best way to know my local market and learn the intricacies of the industry.”
Putting his extensive knowledge to work for Mr. Bubbles Laverie
Having assisted several of his Californian clients with the process of opening a new store, retooling an existing store, or just purchasing equipment, Kurt was confident he’d be able to secure the right location for his store in his new hometown. With a little help from a great broker, he and Kiki did just that. “The area is called Las Cobas, a neighborhood of Perpignan, and it’s steeped in history and culture,” shared Kurt. “The store is in a small strip center surrounded by apartments as well as small shops and restaurants that offer prime storefronts and steady traffic flow.”
What’s more, the closest laundromat to their location is about two miles away and is in need of a retool and some tender loving care. From day one, the couple knew that this Las Cobas locale had all the makings of a premier laundry spot.
Keeping this in mind, Kurt wanted to act quickly and begin formal lease negotiations, even though he wasn’t fluent in French. “I’m currently in school twice a week to fine tune my language skills,” said Kurt. “I may not be fluent—yet. But I do fairly well.”
However, Kiki is fluent and was very much on board. She was also a fast study, learning all she could about the business from Kurt as well as from her own due diligence. Ready to step in, Kiki lead the negotiation with great success. “She was amazing to watch!” exclaimed Kurt. “So poised, so knowledgeable… I am truly grateful to have Kiki as my business partner.”
Yet in light of their industry acumen, the pair still recognized the importance of having a reputable local distributor by their side. “As a longtime laundry professional, I know what a tremendous job it is to launch a laundromat,” he shared, “so many details to consider, from construction, to purchasing equipment, to creating a marketing plan. I knew we needed guidance; a trusted advisor who lived here and knew the ropes.”
Not knowing exactly who that would be, Kurt called someone a world away – John Sabino, the president of New York-based Laundrylux, the sales and marketing arm for Electrolux Professional Laundry systems in North America.
“I can’t think of anyone more well-informed than John,” stated Kurt. “And we can’t thank him enough for putting us in touch with Isabelle Lefevre, the regional Electrolux representative. We found Isabelle to be knowledgeable and professional. She really listened to what my wife and I wanted to accomplish with our store.”
The obvious equipment choice for Mr. Bubbles – Electrolux
Naturally when it came time to purchase equipment for their Laverie, Kurt and Kiki chose Electrolux. “Having sold Electrolux and competitive products for years, I already knew—from its energy efficiency to its durability, Electrolux was the highest quality equipment out there,” shared Kurt.
Another significant detail about Electrolux equipment is its ability to handle larger-size loads quickly. “The key for us is to cater to the people who wash their bulky bedding and comforters,” assessed Kurt. “Very few people have the capacity in their home units to wash large items, and only 15 to 20 percent actually have dryers in their apartments.”
French consumers are also keenly aware of the Electrolux brand. “When we’ve mentioned in passing that we’re installing Electrolux equipment, the response was overwhelmingly positive,” said Kurt. “People instantly recognize the brand and that it’s synonymous with quality.”
Electrolux is a global leader in developing sustainable “green” commercial laundry equipment. The washers and dryers are designed to increase productivity while lowering water and energy consumption.
For instance, Electrolux washers come standard with features such as Automatic Water Savings, which determines the weight of the load and adds precisely the right amount of water. The results can be seen in lower utility costs and a superior wash experience.
“The washer’s High Spin 450 G-force extraction is another fantastic and unique Electrolux innovation,” said Kurt.
Electrolux washers, as well as its dryers, come with the Compass Pro microprocessor for easy programming and more than 20 languages. Compass Pro also makes the equipment extremely user friendly. “My wife and I are available to help our customers, but the machines are very easy to operate,” said Kurt, “very intuitive.” Custom programs such as “comforters” or “uniforms” can easily be added to meet your customers’ needs – and there’s a real-time clock for promotional and time of day pricing.
Electrolux dryers are also built with time and energy savings in mind. “EcoPower technology automatically lowers the heat when the laundry is dry,” explained Kurt. “I think that’s remarkable. It keeps turning so the laundry does not wrinkle, saves clothing and linens from over-drying, and saves us money on our utility bill.”
“Time does seem to move more slowly in France,” Kurt continued, “however, I know our customers appreciate the faster dry time. And we can’t say enough about the significant cost savings. ”
Small by American standards, yet above average in France
With Mr. Bubble’s equipment choice firmly in place, Kurt and Kiki hired Mr. Bouzakri, an expert in building Electrolux-equipped laundries throughout Europe. “Mr. Bouzakri and his company Blue Concept have been instrumental in optimizing the layout for the store,” shared Kurt. “He and his employees drove an hour and a half each way to build our store. Their attention to detail and dedication to our project has been stellar.”
With the square footage coming in at right around 800, Mr. Bubble’s Laverie is small by American laundromat standards, yet above average in size for France. “The biggest changes we’ve made were removing several walls to give the space an open feel and paying attention to the lighting creating a bright, welcoming environment,” said Kurt.
Mr. Bubble’s now boasts a simple layout that is highly functional – washers in one row, dryers in the back section of the store, and a payment system that’s centrally located. A tidy gathering of table and chairs create a comfortable and inviting space for patrons to relax as they wait for their laundry. Other amenities include soap and candy vending machines, free Wifi, and a full video security system.
Mr. Bubble’s Laverie is attended at all times by either Kurt or Kiki or both. “It’s always nice to see the friendly face of an owner on site,” said Kurt. “We want our customers to feel welcome and offer any suggestions they might have for additional services.”
Not your typical French laundromat
With its larger-sized Electrolux equipment, being fully attended, and offering special services like Fluff & Fold, Mr. Bubble’s is making its mark as “the laundry with the American twist.”
“Our customers are excited by our American wash-dry-fold services,” said Kurt. “It’s a concept they know nothing about here and it’s really taking off.”
As for marketing, in addition to a more traditional advertising campaign such as distributing flyers with a coupon for a free dry and giving away Mr. Bubble’s tee-shirts and pens, Kurt and Kiki is putting some new ideas to work. “We are partnering with the local bakeries to do coupons for a wash and baguette special,” shared Kurt. “Plus a local news station is interested in sharing our unique ‘Americans open a new laundromat in France” story.
Kurt and Kiki’s mission is to be the laundry that other laundromats aspire to be. “Our keys for success are simple,” stated Kurt. “Keep our laundry clean, be open on days that the others are closed, offer innovative services, and provide exceptional customer service.”
Looking forward to the New Year ahead and some words of advice
Kurt and Kiki have accomplished quite a lot in the eight short months they have lived in France. Their best advice to anyone opening a laundromat here or in the United States is: Do your homework about the industry and your location; and while you might get some equipment cheaper up front, don’t discount the fact that you get what you pay for.
“We were presented with several brand choices,” said Kurt. “Yet we knew with the Electrolux products, the equipment would suit our customers’ needs and give us the benefits of long-term utility savings and durability. Plus time is very important to customers and to us. When doing wash-dry-fold with Electrolux machines, we can get the laundry washed AND dried in 45 minutes… ready to serve the next customer!”
The couple is very excited to provide Mr. Bubble’s customers with a much needed state-of-the-art laundromat with many conveniences. “We want our customers to come and enjoy their time at Mr. Bubble’s doing something they really don’t like doing,” said Kurt. “Our store is quite special. It’s unlike anything else in town.”
Kurt and Kiki believe in their store so much that already they are thinking of opening additional Mr. Bubble’s locations. “Our last piece of advice is never be afraid of taking risks,” Kurt summed up. “You just never know what you can accomplish.”
Click here to learn more about Mr. Bubble’s Laverie.
Roots Bistro Gourmand opened in 2012 in a unique 100 year old building that once housed a teahouse with a hidden speakeasy. Located in West Islip on Long Island, Roots Bistro is an upscale casual restaurant serving contemporary French Bistronomic cuisine to local residents as well as New York City’s Hamptons’ set. Roots Bistro pays homage to the simplicity of the modest bistro while infusing gastronomic techniques. The restaurant has 67 seats enabling them to serve between 100 and 140 meals per day.
Executive Chef Philippe Corbet has more than 10 years of culinary experience. Philippe grew up in France in a family of chefs, eventually earning his chef’s degree and graduating first in his class. He went on to work in a number of Michelin-starred restaurants. Joining forces with Corbet, Chef James Orlandi, trained at the Institute of Culinary Education in New York and worked in Michelin-starred Jean George’s restaurant. Orlandi’s passion and desire to challenge the conventional, helped forge a strong partnership between the two chefs.
All ingredients are sourced locally. In fact, the fresh, close to home ingredients drive the menu — so it’s a constant evolution. Everything served from drinks, sauces, infusions, jerky, and even the ketchup, is prepared fresh in house. Roots is committed to sustainability and takes pride in working with local farms, wineries, butchers, and food vendors.
Their vision, “to challenge traditional philosophy with rational arguments of pure creativity,” remains constant. And thanks to Electrolux Professional kitchen solutions, Roots is able to achieve this vision.
“Electrolux makes a chef’s life much easier! I can program the oven to make any recipe I want. Just press the button and it gets cooked the way I want it,” states Executive Chef Philippe Corbet. “Electrolux makes me a better chef. I can actually push myself more.”
So intuitive and simple to use, Electrolux Professional equipment helps chefs further advance their craft and hone their skills.
The Electrolux Professional solutions provided were: 2 air-o-steam Touchline 6 grid ovens; an air-o-chill blast chiller/freezer; a cooking suite (range, grill, griddle and refrigerated drawers), and a warewasher with WashSafe control.
The Residential Center “Al Parco” in Verona, Italy started its activity in 1812 as an answer to the critical need for elderly care in the city. Continuously expanding over the years, it now boasts a total of 9 facilities throughout the area, offering a combined capacity of 700 beds, hospice and other services.
The mission of the Center is to provide the best assistance to the patients, fully respecting their privacy and dignity. The only way to do this efficiently is by placing the person at the center of attention, a commitment that begins first and foremost with the special care given to personal hygiene and to their personal effects.
For this reason, the Center chose the Electrolux Professional barrier laundry solution, in order to obtain full control of the disinfection of the residents’ garments ensuring the best results.
The new laundry offers a joint service for all 9 facilities. It is organized in two completely separate areas, one for loading the dirty laundry and the other for unloading the clean, washed laundry. The two zones are divided by a glass wall for maximum lighting and visibility and separated by a “filter” zone which prevents the risk of bacterial contamination, guaranteeing a total sanitation process. This new layout not only ensures the correct flow of the operations of collecting, washing, drying and ironing but, above all, allows sorting of a huge amount of laundry in a short time.
Turnaround times were halved: washed items are returned to the guests in a shorter time;
The working environment of the operators was significantly improved: air intake/expulsion from the dryers is always external. This, in addition to the customized ventilation system, brought the ambient temperature to about 75°F with the possibility to also adjust the two areas independently;
Infection control and the prevention of cross-contamination. The Centre has full control over its linen hygiene: Not only provides risk management, but peace of mind for the patient and families.
The Residential Center “Al Parco” is an exemplary story of innovation and determination in the pursuit of excellence.
Keith McLoughlin, Electrolux AB President and CEO, will be the keynote speaker for Greater Louisville Inc.’s annual meeting in February. Electrolux announced plans to buy Louisville-based GE Appliances from parent General Electric Co. (NYSE: GE) for $3.3 billion last summer.
“Electrolux is an iconic brand that extends far beyond their familiar small appliances. We look forward to hearing from Keith on how they have achieved global success in a very complex and competitive environment,” Kent Oyler, president and CEO of the Louisville metro chamber of commerce, said in a news release. “Our members will appreciate hearing his perspectives on promoting sustainability and corporate citizenship inside one of the world’s greatest companies.”
To read the full article, click here.
Electrolux has for the second year running been included as a constituent in the Global Compact 100, a stock index composed of companies which have signed the United Nations Global Compact.
UN Global Compact said the GC 100 is composed of a representative group of companies with “strong practices and performance in adhering to the principles of the UN Global Compact around management of human rights, labor rights, the environment and anti-corruption.” Selected companies also show “evidence of executive leadership commitment and consistent base-line profitability.”
The index, which was launched in 2013 in partnership with research firm Sustainalytics, is now a real-time, quoted index appearing alongside other global financial data on Bloomberg investor terminals. It has shown a 21.8% return in the 12 months since it was created, the UN Global Compact said.
The Electrolux Group sells more than 50 million products to customers in more than 150 markets every year. In 2013 Electrolux had sales of SEK 109 billion and 61,000 employees. For more information go to http://group.electrolux.com.
Electrolux Professional – the right partner for the five-star hotel and deluxe resort, The Chedi
“The choice to have Electrolux Professional on board as a partner proved to be a great success,” shares the Gastronomy Project Leader of Adermatt Swiss Alps AG. The company was impressed with Electrolux Professional’s planning department and vast experience.
The open kitchens in The Chedi Andermatt are capitalized as upscale gastronomy: all hotels have four open demo kitchens as well as studio kitchens, where guests can see behind the curtains of the culinary happenings.
Western Cuisine / Asian Cuisine / Breakfast and Cold Dishes / Dessert Workshop
Complete kitchens, including backup and production kitchens in the basement, were equipped with modern and efficient kitchen appliances from Electrolux Professional: customized induction stove, combination steam oven, pressure steamer, freezer and much more.
“I appreciate the user-friendliness of Electrolux very much,” says Mansour Memarian, Executive Chef of the newly opened restaurant in The Chedi Andermatt.
Electrolux Professional designed, delivered and implemented complete dishwashing facilities in the hotel as well: from the rinsing machines to the glass and basket washers up to the pan washers.
Electrolux Professional Laundry Equipment – complete solutions from a single source
Even more important – Electrolux is unique in its ability to provide sustainable professional laundry and kitchen equipment; the complete solution from one source. The laundry facility is equipped with Electrolux washers and dryers, wringers and finishing machines.
With five competing laundries in the Tacoma, Washington area, Susie Boyd knew exactly how she was going to make her laundromat, Mr. Bubbles, stand apart from her competitors and win over clientele – by creating a sparkling clean laundry environment.
Susie’s ideal laundromat vision came to her quite effortlessly; she just kept on thinking – what kind of place would I want to would to do my laundry in?
“That was the easy part,” shared Susie, “I would want a good location with ample parking and the best equipment, of course. I also would want a laundromat to have a comfortable atmosphere, friendly customer service, and to be clean.”
Retooling instead of building from scratch
After looking at more than 20 stores, Susie chose the perfect one that held true to her vision of the right location with lots of parking. It also came at the right price. “I liked the idea of retooling an existing store since it would be less expensive than building something new,” explained Susie. “Most of the utility work was already in place, plus, it had a small but solid customer base so the ramp-up time would be shortened as well.”
Susie gave the store a complete overhaul – from replacing all the outdated equipment, to installing energy efficient lighting, to altering the layout of the 2,000-square-foot space to maximize every inch. “We needed to accommodate the larger Electrolux Professional laundry equipment and make better use of the space,” said Susie.
In addition to the super-fast and superior cleaning and drying power of Electrolux equipment, aisles were opened up, and a roomy folding area was created. The picnic-bench seating lends just the right touch, creating an appealing ambiance while giving customers plenty of room to sit and read, or take advantage of the free Wi-fi.
Now, just how clean is clean for this former owner of a commercial janitorial company and self-proclaimed “clean freak?”
“Well, I’ve installed hand sanitizers throughout the store,” chuckled Susie. “And I guess you could say our motto is ‘Always Be Cleaning’. I’ve personally trained our attendants to keep the entire store spotless at all times, ensuring a fresh, clean space for our customers.”
The perfect marriage – a mix of industry expertise and, well, marriage
As a first-time store owner, Susie knew she needed a laundry expert to help her re-tool and re-launch her store. She also knew exactly who to turn to – the 22-year veteran in the self-service laundry business who just happens to be her husband – Rich Boyd.
“Rich has designed, installed and sold some of the finest large coin laundries in Southern California and Arizona,” said Susie. “He also ran an office in Albuquerque primarily selling OPL washers and dryers to the hospitality industry, so even if Rich wasn’t my husband, I’d be breaking down doors to work with him. His working knowledge about choosing the right equipment mix alone is proving invaluable to the success of Mr. Bubbles.”
And how was it for Rich working with his wife on the creation of Mr. Bubbles?
“We make a great team,” said Rich. “Susie’s heard me talk endlessly about the laundry business for years and has seen many of the new stores that I had a hand in building. Actually, her commercial janitorial company was responsible for many of the new-store clean-ups. Susie has an excellent understanding of this business and was clear about what she wanted in her laundromat.”
It comes as no surprise that the only laundry equipment choice for Susie and Rich was the Electrolux professional brand. “I could not be an Electrolux and Wascomat distributor, much less recommend these products to my wife of all people, if I didn’t believe they were absolutely the best washers and dryers in the business,” said Rich matter-of-factly.
Susie couldn’t agree more. “We didn’t even discuss it, we didn’t have to,” added Susie. “Electrolux Professional laundry equipment has a proven record in durability and offers the largest energy savings. Choosing Electrolux equipment was by far the easiest decision we had to make.” Electrolux washers are the most innovative on the market with Automatic Water Savings (AWS) for lowest water consumption and Compass control for easy programming.
For dryer selection, the couple went with high-performance Electrolux Stack Dryers. “The Electrolux dryers have a larger capacity than competitive models,” shared Susie. “They use less energy and dry faster. The reversing cylinders also reduce energy consumption, and protect against wrinkling and tangling.”
The Electrolux dryers also come with a unique innovation called EcoPower, which can save you up to 15% on gas. This unique technology determines when garments are dry and then automatically lowers the dryer temperature. With EcoPower, there’s less wear-and-tear on garments and no over-drying. Electrolux Professional stack dryers also have the best lint filter in the industry. “Our attendant pulls the filter forward and gently swipes his or her fingers across the lint filter,” said Rich. “That’s it. It’s amazing that something so small can be such a huge time saver.”
Another easy equipment decision for Susie was installing a card system that works with all payment types. “Some of our competitors have card-only equipment, which isn’t a convenient option for every customer,” said Susie. “Mr. Bubbles has a loyalty card just like the competition, but we also accept credit and debit cards, and, of course, coins.”
Susie knew her husband wasn’t the only family member she could depend on to make Mr. Bubbles a success – she knew she could count on her son, Wesley, as well.
“Actually, he was the main reason I wanted to get into the laundry business in the first place,” shared Susie. “Wesley is 17 and has a brain disorder. As a parent of a special needs child, I regularly found myself thinking about his future.”
Susie wanted Wesley to be financially secure, but more than that she wanted him to enjoy his work. “Don’t we all want that?” posed Susie. “Wesley has a loving spirit and an outgoing personality. I felt that this business would be a wonderful fit for him.”
Wesley helps Susie empty lint filters, refill the snack-vending machines and, his all-time favorite task – sort out the bills from the change machine. He also takes great pleasure in talking to his customers. “I’m so happy he’s learning so much and having a good time doing it,” said Susie, smiling. “We go to the store every Sunday. It’s become our family tradition.”
After Wesley completes his schooling in the next few years, he’ll begin working full-time at Mr. Bubbles. One day, he will be its owner.
“I feel so blessed to be his mom,” shared Susie. “I learn from him every day. Wesley keeps me grounded and focused and has given me courage to take on any challenge, like opening a laundry.”
Leaving her competitors in the dust
Since renovating and reopening its doors in February 2013, Mr. Bubbles has experienced astonishing growth. “We just past 500% of what it was doing before we took it over!” exclaimed Susie. “And I can still recall the excitement of Grand Opening day.”
“We ran a month-long special discount on our washers, which proved to be a big hit,” said Susie. “The store was bustling thanks to Google Ads, a social-media push, and good old fashioned word-of-mouth. We also mailed out 2,000 preloaded loyalty cards to people who lived in neighboring apartment buildings.”
However, the most gratifying experience for Susie was donating preloaded loyalty cards to a local church to distribute to those in need. “The biggest benefit in giving back is that is makes my heart feel good,” shared Susie.
Today, the response from the community continues to be overwhelmingly positive. So much so that Mr. Bubbles recently received the 2014 Best of Tacoma Award in the Laundromat category.
Each year, the Tacoma Award Program identifies local companies that enhance the positive image of small business through service to their customers and community. These exceptional companies help make the Tacoma area a great place to live, work, and play.
“With five laundries within a mile of each other, being selected for this award was an incredible honor for us,” shared Susie.
Susie is beyond pleased that her cleaning obsession, as well as the superior Electrolux Professional laundry equipment and friendly service, are being so well received. “I think we’re on to something here, she shared. “ I am so looking forward to what comes next.”
High-level design and innovation contribute to six award wins across three appliance categories
CHARLOTTE, N.C., PRNewswire – Today Reviewed.com announced the recipients of its 2014 Best of Year Awards, of which Electrolux won six awards across three major appliance categories including Cooking, Dish, and Laundry. As the only appliance brand that services both professional and consumer needs, Electrolux continues to be recognized by Reviewed.com for providing consumers with professional-grade technologies and results. Electrolux is a preferred brand among the world’s most demanding chefs – and its professional appliances are featured in Michelin-starred restaurants across the globe. The brand also sets the global standard for laundry and its professional laundry appliances are trusted by some of the world’s finest hotels and healthcare institutions.
“We are honored to be recognized by the Reviewed.com Best of Year Awards,” said John Weinstock, Senior Vice President Marketing for Electrolux Major Appliances North America. “Electrolux is proud to provide consumers with consistently high quality appliances that provide new and better capabilities for achieving great tasting food and a perfect clean at home.”
Reviewed.com tests hundreds of products each year in order to provide consumers with a comprehensive list of standout products and an unbiased, detailed technical analysis of features, performance, ease of use, and design. The Electrolux award recipients of the Reviewed.com 2014 Best of Year Awards include:
Best Electric Cooktop
Electrolux 30″ Electric Cooktop (EI30EC45KS)
A Reviewed.com Editor’s Choice Winner, the Electrolux 30″ Electric Cooktop is set to help consumers achieve great taste in their own home by combining what Reviewed.com described as a “sleek appearance with some truly staggering performance.” The Cooktop is built with user-friendly features including the Flex-2-Fit® Elements, which adjust up to three sizes so the element actually changes to fit the cookware, and the Glide-2-Set® Control Panel, which adjusts temperature with the touch of a button so dishes cook perfectly.
Electrolux Stainless Steel Dishwasher (EI24ID50QS)
Honored by Reviewed.com this past June with an Editors’ Choice Award, and noted as “the closest any machine has come to dishwasher perfection,” the Electrolux Stainless Steel Dishwasher provides a professional level clean that handles the toughest clean-ups with a wash and dry cycle that is finished in only 30 minutes. The Stainless Steel Dishwasher also features SatelliteSpray™ Arm technology, an innovative rotating wash zone that provides 400% more water coverage than traditional dishwashers and reaches virtually every spot in the dishwasher for a truly thorough clean.
Best Washer/Dryer Pair
Electrolux Front Load Washer Featuring Perfect Steam™ (EWFLS70JIW)
Electrolux Electric Front Load Dryer Featuring Perfect Steam™ (EWMED70JIW)
The Electrolux Front Load Washer and the Electrolux Electric Front Load Dryer Featuring Perfect Steam™ boast the fastest combined wash and dry time out there: just 29 minutes from start to clean. The pair leverages Perfect Steam™ technology in the washer to gently and thoroughly remove stains while Perfect Steam™ in the dryer releases wrinkles to keep clothes looking their best. The pair also features the Perfect Balance™ system with state-of-the-art technology that keeps even oversized loads balanced for an incredibly quiet cycle. Additionally, both appliances previously received an Editors’ Choice Award from Reviewed.com earlier this year.
Best Dryer and Best High-End Dryer
Electrolux Electric Front Load Dryer Featuring Perfect Steam™ (EWMED70JIW)
Previously honored by Reviewed.com with a perfect score and Editors’ Choice Award – and recognized as one of the “most effective and highly customizable dryers” ever tested by Reviewed.com – the Electrolux Electric Front Load Dryer not only executes the fastest dry time in just 14 minutes, but also dries the most laundry in one load with 8.0 cu. ft. capacity. The dryer also features Perfect Steam™ technology which offers fast wrinkle release to keep laundry fresh and ready to wear.
Best Mid-Range Dryer
Electrolux Electric Front Load Dryer (EIED50LIW)
The Electrolux Electric Front Load Dryer performed better than 100% of the dryers Reviewed.com tested in this price range and was a previous Editors’ Choice pick. The dryer features Electrolux Gentle Dry technology, an innovative temperature control system designed to take the best care of your fabric, and also offers the ability to dry more in one load with an 8.0 cu. ft. capacity.
To learn more about the Electrolux Group and its full range of innovative home appliances, rooted in a deep European design heritage and breakthrough technology, please visit www.electroluxappliances.com.
Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, Frigidaire, AEG, Zanussi and Electrolux Grand Cuisine, the Group sells more than 50 million products to customers in more than 150 markets every year. In 2013, Electrolux had sales of $16.7 billion ($5.3 billion in North America) and 61,000 employees. For more information, go to http://newsroom.electrolux.com/us/.
 Based on manufacturer specifications among common 27″ platforms.
 Based on manufacturer specifications among common 27″ platforms.